Are you ready to get your music heard by millions?

Spotify promotion for metal music

Metal lives in playlists. It lives in late-night headphone sessions, gym rotations, underground discovery lists, and algorithm-driven rabbit holes that go deeper and heavier with every track. Your competition on Spotify isn’t just other new releases but also years of legendary catalogs and thousands of emerging bands fighting for the same ears.
Dropping a track isn’t enough unless you’re a top-tier band.

If you want your music to break into those listening cycles, it needs expertise in promotion. Spotify Ads give you the power to inject your sound directly into the listening journey of fans who already consume metal daily.

Instead of waiting for playlist luck or algorithm miracles, let’s actively place your music in front of the right listeners, those who are already primed for your genre and vibes.

The power of

Spotify promotion for metal bands

We plan the Spotify Ad campaigns to target metal listeners based on genre behavior, artist affinity, and listening patterns. That means your ads are delivered to users who actively stream similar bands, follow metal playlists, and consistently engage with subgenres that are close to your own artistry.

Spotify audio and video ads let us interrupt listening sessions to place your track, teaser, or artist message directly between songs. From there, users can click through to your profile, latest single, or album release.

The power here is contextual delivery: your music reaches listeners who are already close to you with their music taste. We optimize the campaign’s delivery for engagement and profile visits, helping convert passive listeners into active followers.

Instead of chasing streams, you’re building targeted awareness within the ecosystem where your new fans already live.

Check your riffs

Metal genres we want to work with

Alternative metal
Black metal (limited)
Death metal (limited)
Doom metal
Experimental metal
Extreme metal (limited)
Folk metal
Gothic metal
Heavy metal
Industrial metal
Nu-metal (limited)
Pagan metal
Power metal
Progressive metal
Sludge metal
Speed metal
Stoner metal
Symphonic metal
Thrash metal
Viking metal
How it works

Spotify Ads for metal promotion

Step
1

Your audience uses Spotify to listen to and follow their favorite artists, and playlists in their genre. This platform collects the behavioral data to help us identify the  right music fans for you.

Step
2

Using sponsored content delivery, we present your videos, tour and gig updates, or basically let them discover your music. As a result, they land on your Spotify artist profile or release page.

Step
3

Here’s the chance to impress them even more – encourage your new and future fans to follow your profile, engage them with your content, and build your fanbase even bigger.

Now curious

Why us?

Our Spotify ad campaigns go beyond selecting “metal” as a genre and launching an ad. With understanding  your subgenre, we know how much it matters to your fans too. That’s why our campaigns are structured with subculture precision. We build audience layers around comparable artists, playlist behaviors, and listening intensity to introduce your music to fans who are statistically aligned with your sound.

No artificial streams, no wasted impressions. Just planned placement inside the metal listening ecosystem. Does not matter if you’re pushing a new single, a full-length release, or building long-term artist growth; Spotify Ads become a deliberate expansion tool. We can’t just skip putting your music exactly where serious metal fans are already listening.

If you want to move from hoping for algorithm attention to actively engineering discovery, this is how you do it.

Shapes, sizes, and placements

Available Spotify Ads formats

Display

 

Just one square picture may bring you hundreds of new fans and thousands of streams if placed in the right Spotify Players. Your band can be also placed in the Browse or Search screen for improved delivery.

Video

 

We’re gonna tell your story through a video ad. Although we cannot use a full music video, the best 30 seconds may be enough to grab attention and drive metal listeners to your artist profile, turning them into followers.

Audio

 

The pure audio ad format is helpful if you want to promote a new release, but don’t have any official music video. We can still cover and deliver your stuff to the desired audience, but consider this as a secondary option.

We know how to reach your fans

Available targeting strategies

Demographic

 

That’s the most basic narrowing option. It allows us to limit your metal promo to people of a specific gender, age range, and living in desired locations, such as your country, province, or even postal code. Generally, we don’t go too strictly here, as we want to let you reach as many new fans as possible.

Interest

 

Interest targeting is an optional setting for your music purposes. Although it allows us to target people with different interests, including metal music, we usually use better alternatives. This targeting can be used as a secondary option to reach a broad audience with a general affinity to the genre.

Fan bases

 

Targeting ads to a list of similar artists is the most powerful option available with Spotify Ads. Just imagine: if you’re playing death metal, we can deliver your music video to listeners of Slayer, Carcass, or Obituary. Of course, we can pick any other artist you feel is the most accurate for this purpose.

Contextual delivery

 

Contextual targeting is broad but still precise for metal promo. Spotify detects the “mood” or context of the moment for each listener and serves your ad if it’s relevant. It can be based on the audience’s music taste, the context of playlists they listen to, or activities. It also allows us to target minors.

Custom audiences

 

Spotify Custom Audiences lets us reach your website visitors and retarget them with Spotify ads. This option is really powerful if you’re not just a garage band and want to advertise your merchandise sales or ticket bookings. It also requires a technical integration and a significant popularity among your listeners.

Lookalike audience

 

In the Meta Ads system, lookalike audiences are based on existing custom audiences. It’s a great option to expand and reach people who probably haven’t heard of you, but are similar to those who have. Using this option, we can greatly increase your follower count or build your fame in new territories.

Glory comes with a price

Learn more about our prices and services

Single promo
$49

Are you about to release a new single and need to make it remarkable immediately? Contact us, and let’s make little things big within a few days. This option is recommended for single releases and new artists who want to show their first efforts to the world.

EP promo
$99

Fancy trying something more than just one track? Pick this option if you are ready to promote a few tracks or music videos at once. This promo requires more preparation and up to five tracks, so it should be booked at least a week before the release.

Album promo
$199

Here we come with a flagship service to make your album hit the charts. The most diverse and customizable option that lets you pick featured singles, drives people to listen more and ultimately receive thousands of new followers, listeners, and fans.

Ready to try?

Schedule a free consultation now


FAQ

Preferably at least a week before your music will be released.

A press kit, all extra graphic content you have, short video, extra clips if possible, and the  release description.

Spotify requires at least $15/day. Another option consists of a lifetime campaign budget that cannot be lower than $250, or its equivalent in your local currency.

For each promotion, we’re setting a clear KPIs like number of streams, followers increase, traffic to your website, etc.

Of course! As long as you’re making a great music and want to reach a broad audience, we can collaborate.

With our metal promo, you can put your music in front of people who does know you yet, but are interested in similar artists or listen to your genre.

Absolutely! We’re helping to elevate emerging bands, to attract new followers and find the dedicated audience.

We’re open to collaborate with most of the genres, but also put some limitations regarding the theme of your lyrics and country of origin.

Yes, we have, but this offer applies only for the debuting metal bands.

Generally, it’s up to our marketing strategy. Usually, we recommend 2-3 weeks long campaign, depends on your budget.

Company name and contact

Address details

  • Unit 1015, 10th flr, Parkway Corporate Center,

  • Filinvest City, Alabang, Muntinlupa City

  • Philippines