Music tours promotion
We understand that a band’s tour is more than a string of dates – it’s a coordinated campaign to grow your fanbase, move tickets, and build your reputation city by city. For bands, booking agencies and promoters, every show is a business decision, and each stop on the tour represents a local challenge: how do we get people to show up, engage, and walk away as fans?
Relying on posters, press releases, and organic buzz isn’t enough anymore. A modern tour promotion requires digital firepower – targeted, trackable, and built to drive actual interest and attendance. Whether you’re managing a band’s tour, festival support dates, or a run of international headline shows, putting real promotion behind each location is essential to filling rooms and creating momentum from the first to the last show.
Music tour promotion on Youtube and social platforms
Advertising your tour on the world’s most popular music platform may be the first-to-go solution. It allows us to quickly reach a target audience and drive engagement.
Paid promotion on social media is a must-have piece of efficient marketing campaigns for nearly every music event. It helps us to reach the local audience and bring them to the venue.
Spotify is a great add-on for your tour’s promotion. We can target ads related to your event genre and line-up artists. It allows us to target really engaged fans who will book tickets.
Performance marketing for tournée promotion
Your tour promo campaign is engineered to help booking agents and your team maximize visibility and ticket sales in every market. For each city on the route, we launch hyper-local YouTube ads that showcase your band and promote the tour stop to people who actively stream similar music or attend related events. These ads are built to convert casual music fans into showgoers and align your content with local interests, genres, and behavior. At the same time, we run geo-targeted social media campaigns – on platforms like Instagram and Facebook – to reinforce visibility where fans spend the most time.
Each campaign is customized per market to reflect the your goals, venue size, and budget. Whether you’re working a tight club schedule or building buzz for a major city showcase, we make sure each show is seen, remembered, and acted on.
How your tour promotion works
A successful tour promotion starts with a well-crafted plan. Together, we’ll map out a strategy, create ad assets, plan budgets, and propose KPI. We help you identify the most effective channels to meet your expectations.
Our promotion doesn’t stop once the you play the first show – it’s an ongoing process of fine-tuning and improvement. We monitor performance data to identify what’s working and where adjustments can drive even better results.
No guesswork – just clear, measurable results backed by expert management. Every campaign is tracked, giving you full transparency into where your budget is being invested and how each ad is performing.
Our promise
We can target your tour promo by selected periods, geographical areas, device selection, and demographic data for the best efficiency.
All set, but need to make some last, unplanned changes? No problem, no extra fees, no questions asked. We have your needs covered.
Smooth contact is the key to successful collaboration. We answer your mail or message usually within a couple of hours.
We know how to deliver results, and you know how to manage the tours. We value your and our time, and we usually strive to close the collaboration negotiations in just one call.
We don’t employ bots or click farms to deliver likes, views, shares, comments, fake submissions, etc. We don’t add your event to mailing lists, or spam across the internet. Just no.
We’re transparent with prices, and the promotion budget is always negotiated upfront on a monthly basis. No way to ask you for extra fees or paid add-ons during the collaboration.
